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  2. Audience design - Wikipedia

    en.wikipedia.org/wiki/Audience_design

    The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).

  3. Audience theory - Wikipedia

    en.wikipedia.org/wiki/Audience_theory

    Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.

  4. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [16] McQuail, Blumler and Joseph Brown suggested that the uses of different types of media could be grouped into 4 categories: diversion, personal relationships, personal identity, surveillance ...

  5. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    This is one of the reasons why mass communication providers often conduct audience research. This way, they can obtain vital information about their target audience so they can formulate their messages accordingly. [42] Schramm's model of mass communication. The blue area is the mass audience.

  6. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    His model is primarily concerned with public speaking and is made up of five elements: the speaker, the message, the audience, the occasion, and the effect. [71] [73] According to Aristotle's communication model, the speaker wishes to have an effect on the audience, such as persuading them of an opinion or a course of action. The same message ...

  7. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all

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  9. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    Three kinds of research make up most audience research: (1) broad surveys and opinion polls (like the famous Nielsen ratings, but also those done by advertisers and by academic researchers) that cover a representative sample of many consumers. (2) small, representative focus groups brought in to react to and discuss a pop culture text.