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8. Maintain consistency in crisis response strategies. Mixing deny crisis response strategies with either the diminish or rebuild strategies will erode the effectiveness of the overall response. Source: Coombs, W.T. (2007b). Protecting organization reputations during a crisis: The development and application of situational crisis communication ...
A prospective outlook and a plan for direct, honest, and informative communication and recovery allows organizations to establish a positive reputation when responding to a crisis. By engaging in positive discourse and acknowledging the problems they are facing, to the public and the stakeholders, an organization can plan for how to proceed in ...
A rapid response crisis communications team should be organized during the pre-crisis stage [26] and all individuals who will help with the actual crisis communication response should be trained. [27] At this stage the communication professional focuses on detecting and identifying possible risks that could result in a crisis.
Risk communication is a complex cross-disciplinary academic field that is part of risk management and related to fields like crisis communication. The goal is to make sure that targeted audiences understand how risks affect them or their communities by appealing to their values.
To help coordinate communication during the response phase of a crisis, the U.S. Federal Emergency Management Agency (FEMA) within the Department of Homeland Security administers the National Response Plan (NRP). This plan is intended to integrate public and private response by providing a common language and outlining a chain-of-command when ...
The extended parallel process model (EPPM) is a fear appeal theory developed by communications scholar Kim Witte that illustrates how individuals react to fear-inducing messages. [1] Witte subsequently published an initial test of the model in Communication Monographs .
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The mathematical model of game theory [a] originally posited only a winner and a loser (a zero-sum game) in a conflict, but was extended to cooperation (a win-win situation and a non-zero sum game), [b] and lets users specify any point on a scale between cooperation, [2] peace, [Note 1] rivalry, contest, [3] crisis, [4]: 2 and conflict [5 ...