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Seacret (Seacret Spa International/Seacret Direct) is a United States-based multi-level marketing company that sells cosmetic and other personal care products made from Dead Sea minerals, mud, and nutrients. [2] The company was founded by Izhak and Moty Ben Shabat in 2005. [2]
Ziva Gilad, a spa technician, came up with the idea of marketing Dead Sea mud after watching women tourists scooping up the mud to take home. [3] In 1988, a single stand selling bottles of Ahava body scrub to tourists earned $1 million. [4] The Dead Sea Works is the world's fourth largest producer and supplier of potash products. [5]
Models wearing and distributing Ahava products at New York Fashion Week in 2009. Ziva Gilad, a spa technician, came up with the idea of marketing Dead Sea mud after watching women tourists scooping up the mud to take home. [11] Ahava was founded in 1988 as a single stand selling bottles of body scrub to tourists, generating $1 million that year ...
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