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The company opened several stores over the following decades, changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010. [ 3 ] [ 4 ] In July 2004, the company was listed on the Australian Stock Exchange as Super Cheap Auto at $1.97, [ 5 ] which earned the co-founders $81.8 million. [ 6 ]
Supercheap Auto-sponsored Holden Commodore VF of Russell Ingall in 2013. From 2005 to 2020, Supercheap Auto held sponsorship naming rights for the Bathurst 1000.It has also sponsored several Supercars Championship teams since 1997 under the brand Supercheap Auto Racing, including Steven Ellery Racing (2000–2004), Paul Weel Racing (2005–2007), Paul Morris Motorsport (2008–2011), Walkinsaw ...
Supercheap Auto Racing was the sponsored identity of several Australian based racing teams from the mid-1990s when automotive parts retail chain Supercheap Auto began sponsoring motor racing teams. The identity has travelled from one racing team to another as the chain transferred its sponsorship.
The 2020 Bathurst 1000 (formally known as the 2020 Supercheap Auto Bathurst 1000) was a motor racing event for Supercars that was held on the weekend of 15–18 October 2020. It was held at the Mount Panorama Circuit in Bathurst, New South Wales , Australia, and featured a single 1000 kilometre race.
The 2009 Supercheap Auto Bathurst 1000 was a motor race for V8 Supercars. It was the thirteenth running of the Australian 1000 race, first held after the organisational split over the Bathurst 1000 that occurred in 1997. It is the 52nd race tracing its lineage back to the 1960 Armstrong 500 held at Phillip Island.
The 2014 Supercheap Auto Bathurst 1000 was an Australian touring car race for V8 Supercars, the thirtieth race of the 2014 International V8 Supercars Championship, held on 12 October 2014 at the Mount Panorama Circuit on the outskirts of Bathurst, New South Wales.
Steven Ellery Racing was an Australia motorsport team which contested several series in its home country, including as the Supercheap Auto Racing V8 Supercar team. The team ceased operations at the end of 2005, with the lead driver Steven Ellery moving to Triple Eight Race Engineering for the 2005 season.
The 2023 TCR Australia Series (known for sponsorship reasons as the 2023 Supercheap Auto TCR Australia Series) was the fourth season of the TCR Australia Touring Car Series. The series ran as part of SpeedSeries and featured two rounds as part of TCR World Tour. The series was won by Josh Buchan in a Hyundai Elantra N TCR.
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