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  2. Lead paragraph - Wikipedia

    en.wikipedia.org/wiki/Lead_paragraph

    In journalism, the failure to mention the most important, interesting or attention-grabbing elements of a story in the first paragraph is sometimes called "burying the lead". Most standard news leads include brief answers to the questions of who, what, why, when, where, and how the key event in the story took place.

  3. Headline - Wikipedia

    en.wikipedia.org/wiki/Headline

    The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.

  4. Eyewitness News - Wikipedia

    en.wikipedia.org/wiki/Eyewitness_News

    While based on Action News ' s brief and numerous reports, Weinstein built his Eyewitness News newscast around attention-grabbing catchphrases and alliterative headlines, along with occasional wisecracking or sarcastic one-liners about the day's news stories.

  5. Hollywood's new hot business strategy: Celebrity BFFs

    www.aol.com/hollywoods-hot-business-strategy...

    Celebrity friendships have historically been good for attention-grabbing headlines for all involved — a way to heighten a profile while projecting a "stars, they're just like us" groundedness ...

  6. Sam Altman warned OpenAI will ‘steamroll’ AI startups. I run ...

    www.aol.com/finance/sam-altman-warned-openai...

    The doomsday headlines we see about startups are just like attention-grabbing headlines in any other industry—mostly for show. Here are three reasons why AI startups are not doomed by every ...

  7. Clickbait - Wikipedia

    en.wikipedia.org/wiki/Clickbait

    A more commonly used definition is a headline that intentionally over-promises and under-delivers. [13] The articles associated with such headlines often are unoriginal, and either merely restate the headline, or copies content from a more genuine news source. The term clickbait is sometimes used for any article that is unflattering to a person.

  8. Anger after Indian start-up pretends to sack stressed staff - AOL

    www.aol.com/india-start-faces-backlash-over...

    "While attention-grabbing tactics may work in the short term, they ultimately erode trust and damage brand reputation." Follow BBC News India on Instagram , YouTube , Twitter and Facebook . Show ...

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