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  2. Facebook - Wikipedia

    en.wikipedia.org/wiki/Facebook

    [357] [358] In September 2017, Facebook's chief security officer Alex Stamos wrote the company "found approximately $100,000 in ad spending from June 2015 to May 2017 – associated with roughly 3,000 ads – that was connected to about 470 inauthentic accounts and Pages in violation of our policies. Our analysis suggests these accounts and ...

  3. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    The advertisement algorithm is also capable of monitoring performance so that advertisers or Facebook marketers can modify their audience and the nature, budget, and duration of the ads based on their performance. Many new advertisers use Facebook as a platform because they have easy-to-use dashboards that are free to access while having a ...

  4. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.

  5. Advertising revenue - Wikipedia

    en.wikipedia.org/wiki/Advertising_revenue

    YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.

  6. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

  7. Frequency (marketing) - Wikipedia

    en.wikipedia.org/wiki/Frequency_(marketing)

    Frequency capping is a feature within ad serving that allows to limit the maximum number of impressions/views a visitor can see a specific ad within a period of time. For example, "three views/visitor/24-hours" ("three views per visitor per 24-hours") means after viewing this ad three times, any visitor will not see it again for 24 hours.

  8. List of mergers and acquisitions by Meta Platforms - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Facebook Photos [12] 7 Friendster patents USA, Mountain View, California / Malaysia, Kuala Lumpur: May 13, 2010 40,000,000 — — — [13] 8 ShareGrove USA, San Mateo, California: May 26, 2010 — Kent Libbey, Adam Wolff Elm Street Ventures Facebook Groups [14] 9 Zenbe USA, New York, NY, New York: July 6, 2010 — Tom Alison, Will Bailey ...

  9. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]