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Abercrombie Kids (stylized as abercrombie kids) is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998.Originally targeting high school consumers aged 13–18 as "abercrombie" its focus has shifted to the 7–14 market as "abercrombie kids", [3] the concept is designed as the children's version of its parent company A&F.
Abercrombie Kids Prep-school by Abercrombie & Fitch [89] Themed as "classic cool" for kids 7 through 14, [3] this is the children's version of Abercrombie & Fitch. Hollister Co. Southern California by Abercrombie & Fitch [89] Themed after "SoCal" for teenagers 14 through 18, [3] with significantly lower prices than its parent brand. Gilly Hicks
Abercrombie and Fitch just launched a gender neutral collection for kids including everything from bomber jackets to accessories.
In 2002 Abercrombie & Fitch released a line of thong underwear targeted for girls ages 10–16, though critics pointed out that children as young as seven could fit one of the thongs. [52] [53] [54] A spokesman for A&F, Hampton Carney, stated that he could list "at least 100 reasons why a young girl would want thong underwear."
It launched a children's brand, abercrombie kids, and another teen subsidiary, Hollister Co., within a few years. Jeffries built Abercrombie in large part through sexualized marketing.
Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances. Goods are available in-store and through the company's online store.
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