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Abercrombie Kids (stylized as abercrombie kids) is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998. Originally targeting high school consumers aged 13–18 as "abercrombie" its focus has shifted to the 7–14 market as "abercrombie kids", [ 3 ] the concept is designed as the children's version of its parent company A&F.
Abercrombie Kids Prep-school by Abercrombie & Fitch [89] Themed as "classic cool" for kids 7 through 14, [3] this is the children's version of Abercrombie & Fitch. Hollister Co. Southern California by Abercrombie & Fitch [89] Themed after "SoCal" for teenagers 14 through 18, [3] with significantly lower prices than its parent brand. Gilly Hicks
Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances. Goods are available in-store and through the company's online store.
Aéropostale mainly competes with other outfitters, Abercrombie & Fitch and its subsidiary retailer Hollister Co., and American Eagle Outfitters as well as a few smaller brands. Aéropostale's younger brand, P.S. from Aéropostale, competed with brands such as A&F's younger subsidiary Abercrombie Kids and, formerly, American Eagle's 77kids.
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