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  2. PESO model - Wikipedia

    en.wikipedia.org/wiki/PESO_Model

    The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.

  3. Earned media - Wikipedia

    en.wikipedia.org/wiki/Earned_media

    Marketing communication can be summarized as falling into four categories, (paid, earned, social [or shared], and owned) media. [5] [2] This categorization is sometimes referred to as the PESO model. Paid media is a traditional approach to promotion, and usually takes the form of advertising or advertorials (paid opinion pieces).

  4. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Social media marketing can be divided into paid media, earned media, and owned media. [88] Using paid social media firms run advertising on a social media platform. Earned social media appears when firms do something that impresses stakeholders and they spontaneously post content about it. Owned social media is the platform markets itself by ...

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    There are various platforms by which communication is transmitted, [23] and these can be categorized as paid, owned, earned, or shared, formally named as the integrated communication triangle by Grönroos and Lindberg-Repo. [34] The model acknowledges that communication must be credible and trustworthy to be effective.

  6. Who owns Meta? Who owns Facebook, Instagram? What to know - AOL

    www.aol.com/owns-meta-owns-facebook-instagram...

    Instagram, a photo and video-sharing website and app, is owned by Meta. Instagram launched Oct. 6, 2010, and was acquired by Facebook in 2012 for $1 billion. Who owns Snapchat?

  7. Meta is launching paid versions of Facebook, Instagram - AOL

    www.aol.com/meta-launching-paid-versions...

    Meta is launching paid versions of Facebook, Instagram. Alex Arger. October 31, 2023 at 9:28 PM. Meta's logo is shown.

  8. Digital media - Wikipedia

    en.wikipedia.org/wiki/Digital_media

    Paid Media. Paid media refers to promotional channels that marketers pay to use, including traditional media (e.g., television, radio, print, or outdoor advertising), online and digital media (e.g., paid search ads, web and social media display ads, mobile ads, or email marketing).

  9. What Does An Earned Media Specialist Do? - AOL

    www.aol.com/news/2014-05-29-what-does-an-earned...

    1. First off, What is Earned Media? Advertisers and marketers know that old-fashioned word-of-mouth (Word of Mouth) marketing is the most effective way to build brand equity and drive success.