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2. Marketing warfare strategies - Wikipedia

   en.wikipedia.org/wiki/Marketing_warfare_strategies

   Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.

3. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   Therefore, the first step in any advertising planning is to review to the objectives as set out in the marketing plan. This is designed to ensure that all promotional efforts, including advertising, are working towards achieving both short-term and long-term corporate and marketing goals and align with the company's values and vision.

4. Defensive strategy (marketing) - Wikipedia

   en.wikipedia.org/wiki/Defensive_strategy_(marketing)

   For example, in the late 1990s the Australian telecommunication company Telstra was facing the fear of competition for the first time due to the facts that a new entrant called Optus was already threatening the company's operation. [2] The managers of Telstra knew that they have to act quickly and decided to implement a defensive strategy.

5. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

6. Advertising - AOL Help

   help.aol.com/products/advertising

   AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. AOL APP News / Email / Weather / Video

7. Advertising to children - Wikipedia

   en.wikipedia.org/wiki/Advertising_to_children

   Advertising to children and teenagers is a large business with $3.2 billion dedicated to nondigital forms and $900 million allotted to digital advertising in the United States in 2018. [10] This budget has been predicted to increase in value in the coming years. [11]