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A euphemism (/ ˈ juː f ə m ɪ z əm / YOO-fə-miz-əm) is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. [1] Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes to downplay.
Euphemism – an innocuous, inoffensive or circumlocutory term or phrase for something unpleasant or obscene—e.g., in advertising for female hygiene products any liquid shown is never red, it's usually blue. Exemplum – the citation of an example, either truthful or fictitious. Exordium – the introductory portion of an oration.
Other historic examples of dysphemism reclamation include the term Impressionism, which originated as a critical remark that "Monet's Impression, Sunrise was not art, it was an impression", but was adopted to be the formal name of the style and was accepted by the artists themselves.
Euphuism is an elegant literary style that was briefly in fashion during the Elizabethan era. The euphuism style employed the frequent use of alliteration, antithesis, balance, and simile, with references to nature and mythological tales.
Flipping, used as a euphemism for fucking, is a slang term first recorded 1911 by DH Lawrence in The White Peacock. A popular combination with heck to make Flipping Heck, serves as a minced oath of the phrase Fucking Hell. Norman Mailer's novel The Naked and the Dead [6] uses "fug" in place of "fuck" throughout. [7] [8] [9]
A minced oath is a euphemistic expression formed by deliberately misspelling, mispronouncing, or replacing a part of a profane, blasphemous, or taboo word or phrase to reduce the original term's objectionable characteristics.
Antiphrasis is the rhetorical device of saying the opposite of what is actually meant in such a way that it is obvious what the true intention is. [1]Some authors treat and use antiphrasis just as irony, euphemism or litotes.
An example of this is the United States Department of Defense, which won the award three times, in 1991, 1993, and 2001. For the 1991 award, the United States Department of Defense "swept the first six places in the Doublespeak top ten" [ 26 ] for using euphemisms like "servicing the target" (bombing) and "force packages" (warplanes).