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Winston was introduced in 1954 by the R.J. Reynolds Tobacco Company and quickly became one of the top-selling cigarette brands, using the slogan "Winston tastes good like a cigarette should". [7] It became the number one cigarette sold in the world by 1966, a position it held until 1972 when Marlboro overtook the brand. [8]
On July 15, 2014, Reynolds American agreed to buy Lorillard Tobacco Company for $27.4 billion. [19] The deal also included the sale of the Kool, Winston, Salem, and blu brands to Imperial Tobacco for $7.1 billion. [20] In January 2017, Reynolds American agreed to a $49.4 billion deal to be taken over by British American Tobacco. [21]
"Winston tastes good like a cigarette should" is an advertising slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes, manufactured by R. J. Reynolds Tobacco Company. Reynolds used the slogan from Winston's introduction in 1954 until 1972.
ITG Brands, LLC is the third-largest American tobacco manufacturing company in the United States.It is an independent subsidiary of multinational Imperial Brands.ITG Brands markets and sells multiple cigarette and cigar brands and sells blu eCigs. [1]
The "Winston Cup" became the title of the series, and later, some other regional series under NASCAR were also sponsored by the tobacco company (for example, the "Winston West" series). In the mid-1970s, some races began to get partial television coverage, frequently on the ABC sports variety show, Wide World of Sports. While Winston was not ...
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Additionally, British American Tobacco is cheap at a price-to-earnings ratio of just 8, and the company is highly profitable at an adjusted operating margin of 45.1% in the first half of the year.