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Trickle-down fashion can be seen as the antithesis of the trickle-up effect. Although the trickle-down effect itself has only first appeared in the 1950s, the concept can be traced back to sociologist Georg Simmel and economist Thorstein Veblen.
Georg Simmel was born in Berlin, Germany, as the youngest of seven children to an assimilated Jewish family. His father, Eduard Simmel (1810–1874), a prosperous businessman and convert to Roman Catholicism, had founded a confectionery store called "Felix & Sarotti" that would later be taken over by a chocolate manufacturer.
Simmel characterises rural life as a combination of meaningful relationships, established over time. These kinds of relationships cannot be established in the metropolis for a number of reasons (e.g. anonymity, number of vendors etc.), and as a result, the city dweller can only establish a relationship with currency – money and exchange ...
Trickle-down fashion, a model of product adoption in marketing Trickle-down economics , a theory for tax cuts on high incomes and business activity Topics referred to by the same term
Georg Simmel's Philosophy of Fashion is published. Max Weber's The Protestant Ethic and the Spirit of Capitalism is published. The American Sociological Society is founded; this is later renamed the American Sociological Association. The School of Sociology set up by the Charity Organisation Society for the training of Social Workers.
Trickle-down fashion is a model of product adoption in marketing that affects many consumer goods and services. It states that fashion flows vertically from the upper classes to the lower classes within society, each social class influenced by a higher social class. Two conflicting principles drive this diffusion dynamic. Lesser social groups ...
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