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Ziploc faces strong competition from such competitors as Glad, Hefty, and many privately owned, generic, store brand plastic bags and containers. As Jules Rose, chairman of Sloan's Supermarkets Inc. in New York City, states: "This is a highly competitive market with a lot of players and unusually strong private label sales."
A Ziploc-branded storage bag Close-up from a cross section of the sealing mechanism. A zipper storage bag, slider storage bag, zipper bag, zip lock bag, or zippie is an inexpensive flexible rectangular storage bag, usually transparent, made of polyethylene [1] [2] or similar plastic, that can be sealed and opened many times, either by a slider, which works in a similar way to a zip fastener ...
Ziplock may refer to: Ziploc, a brand of reusable, re-sealable zipper storage bags and containers; Ziplock (song), a song by Gwen Stefani "Ziplock", a song by Ice-T; Zip-Lock (song), a song by the American pop punk band Lit
Beverages, like the impossible to imitate Coca-Cola, are another area where brand names matter. “Brand-name products are most popular in the beverage aisle, with around 68% choosing brand names ...
Fox asked Hoda of choosing to use a Ziploc bag as a clutch. “That’s a question we’ve been wanting to ask for months,” Jenna interjected. Hoda explained, “Because I have many of them.
Herein lies the brand dilemma, where consumers are often faced with the difficult decision of foregoing an item with a recognized and trusted name for a store brand version for a few dollars less.
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
Ziploc and Zip-Pak are manufacturers specializing in these products, the latter employing a slider to open and close the bag. [1] The zip component of the packaging is supplied on a continuous roll, and is inserted between the upper and lower webs of the plastic film provided with the packaging.