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Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-It , was purchased by Keebler Company in 1996, [ 1 ] which was purchased by Kellogg Company in 2001.
In 1995, United Biscuits announced plans to spin off the snack chip business, [20] but ended up selling the entire company to a partnership between Flowers Industries and Artal Luxembourg, a private equity firm. [21] Artal Luxembourg sold its holdings in Keebler in an IPO in 1998. [22] The Keebler Company purchased Sunshine Biscuits in 1996. [23]
Cheez-It is a brand of cheese crackers manufactured by Kellanova through its Sunshine Biscuits division. Approximately 26 by 24 mm (1.0 by 0.94 in), the rectangular crackers are made with wheat flour , vegetable oil , cheese , skim milk , salt , and spices .
Hydrox is a creme-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands.It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. [1]
In late August 1994, Sunshine Biscuits donated over 21,000 Vienna Fingers and Hydrox cookies to a contingent of American troops from Fort Eustis Army Base. [8] The company's action was a follow-up to a similar Sunshine shipment sent to troops during the 1990–1991 Gulf War and a soldier's scrawled response note on an Oreo box, "Please deploy ...
The first one on March 7, 1923, and the second one on January 22, 1939, which was a "deliberately lit fire." Sunshine Biscuit Co. merged with George Farmer and Co. to form the Ballarat Products Company in In 1947. [2] The company changed their name to Sunshine Biscuits in 1962, then to Sunshine Australia in 1972. [3] It ceased operations in 1991.
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Looking to compete with the similar Hi Ho cracker made by their competitor Sunshine Biscuits, they tasked an employee, Sydney Stern, to create a name and a marketing plan. Stern chose the name 'Ritz', which appealed to individuals enduring the privations of the Great Depression by offering them "a bite of the good life".