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Porter's four corners model is a predictive tool designed by Michael Porter that helps in determining a competitor's course of action. Unlike other predictive models which predominantly rely on a firm's current strategy and capabilities to determine future strategy, Porter's model additionally calls for an understanding of what motivates the competitor.
Price competition is particularly destructive to profitability as it is easy to identify price competition meaning other competitors can retaliate. This can lead to a vicious cycle of price reductions, reducing profitability and training customers to overlook service/product quality in favour of the cheapest option available to them
The sales per active account metric provide a useful indicator of a salesperson’s effectiveness in maximizing the value of existing customers. Although it is important to make the most of every call, a salesperson will not reach his or her goal in just one call. A certain amount of effort is required to complete sales."
A sales contest is a motivational program in which rewards are offered to sales people based upon their sales and/or results. There are three types: [1] Direct competition — the sales people compete against each other and there is one winner; Team competition — there are teams which are rewarded collectively for winning.
For example, if the price of a product is $93 and the sales price is $79, people will initially compare the left digits first (9 and 7) and notice the two digit difference. [6] However, because of this habitual behavior, "consumers may perceive the ($14) difference between $93 and $79 as greater than the ($14) difference between $89 and $75". [6]
(Reuters) -A U.S. judge blocked the pending $25-billion merger of U.S. grocery chains Kroger and Albertsons on Tuesday, in a win for the Federal Trade Commission that Kroger has said would likely ...
A 17-year-old cheerleader from California was stabbed to death just days before Christmas — and police say they've arrested an "acquaintance" in connection with the case.
A co-chair of the House of Representatives’ Congressional DOGE Caucus said there is "real motivation" behind accomplishing its mission of cutting the federal deficit. Rep. Blake Moore, R-Utah ...