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Whom refers to the recipient of the message. This can either be an individual or a bigger audience, as in the case of mass communication. The effect is the outcome of the communication, for example, that the audience was persuaded to accept the point of view expressed in the message. It can include effects that were not intended by the sender.
The "nosplit" parameter, if set, removes the phrase spinning off or relocating any relevant information, and from the template. This is useful when details need to be removed altogether, not split off or moved elsewhere. The "details" parameter, if set, can be used to customize the message. This template should not be subst'ed.
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
To get the attention of the audience, the message must be accessible to them. When talking, for example, one must talk loud enough to be heard. To ensure that the message is understandable, the sender must be aware of the field of experience of the audience in order to choose words and examples that are familiar to them.
One weakness of the approach is the nature of the yielding step, which assumes that the audience's attitude will change by learning a new message, yet learning does not always result in persuasion. [ 24 ] [ 25 ] McGuire is best known for his inoculation theory of exploring resistance to persuasion, which was influenced by the Yale school's ...
The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Communication design seeks to attract, inspire, and motivate people to respond to messages and to make favorable impact. [5] This impact oriented toward the objectives of the commissioning body, which can be either to build a brand or move sales. It can also range from changing behaviors, to promoting a message, to disseminating information.
Real examples come from personal experience or academic/scientific research which can support the argument you're making. Hypothetical examples are made-up. When arguing something, speakers can put forward a hypothetical situation that illustrates the point they are making to connect better with the audience.