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  2. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a ...

  3. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Before designing a distribution system, the supplier needs to determine what distribution channel to achieve in broad terms. The approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and the firm's overall mission and vision.

  4. Supply chain - Wikipedia

    en.wikipedia.org/wiki/Supply_chain

    In this context, demand generation is used to define how attractive a product design is in terms of creating demand. In other words, it is the ability of a product's design to generate demand by satisfying customer expectations. But product design affects not only demand generation but also manufacturing processes, cost, quality, and lead time.

  5. Glossary of economics - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_economics

    Also called resource cost advantage. The ability of a party (whether an individual, firm, or country) to produce a greater quantity of a good, product, or service than competitors using the same amount of resources. absorption The total demand for all final marketed goods and services by all economic agents resident in an economy, regardless of the origin of the goods and services themselves ...

  6. Market design - Wikipedia

    en.wikipedia.org/wiki/Market_design

    Market design is an interdisciplinary, [1] engineering-driven [2] approach to economics and a practical methodology for creation of markets of certain properties, which is partially based on mechanism design. [3] In market design, the focus is on the rules of exchange, meaning who gets allocated what and by what procedure.

  7. Channel coordination - Wikipedia

    en.wikipedia.org/wiki/Channel_coordination

    Channel coordination (or supply chain coordination) aims at improving supply chain performance by aligning the plans and the objectives of individual enterprises. It usually focuses on inventory management and ordering decisions in distributed inter-company settings.

  8. Vertical integration - Wikipedia

    en.wikipedia.org/wiki/Vertical_integration

    Vertical integration is often closely associated with vertical expansion which, in economics, is the growth of a business enterprise through the acquisition of companies that produce the intermediate goods needed by the business or help market and distribute its product.

  9. Channel conflict - Wikipedia

    en.wikipedia.org/wiki/Channel_conflict

    This can also be termed as a situation when a producer or supplier bypasses the normal channel of distribution and sells directly to the end user. Selling over the Internet while maintaining a physical distribution network is an example of channel conflict. Channel conflict comes in many forms.