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  2. How to whiten white clothes without bleach - AOL

    www.aol.com/news/whiten-white-clothes-without...

    Top-rated products for whitening clothes without bleach. The cleaning products below were either direct recommendations from our experts, products NBC Select editors have used or items that have ...

  3. These Bleach Alternatives Whiten Clothes Without Harsh ... - AOL

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  4. Optical brightener - Wikipedia

    en.wikipedia.org/wiki/Optical_brightener

    Laundry detergent fluorescing under ultraviolet light. Optical brighteners, optical brightening agents (OBAs), fluorescent brightening agents (FBAs), or fluorescent whitening agents (FWAs), are chemical compounds that absorb light in the ultraviolet and violet region (usually 340-370 nm) of the electromagnetic spectrum, and re-emit light in the blue region (typically 420-470 nm) through the ...

  5. OxiClean - Wikipedia

    en.wikipedia.org/wiki/OxiClean

    OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. [ 1 ] [ 2 ] It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.

  6. Cheer (brand) - Wikipedia

    en.wikipedia.org/wiki/Cheer_(brand)

    The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing, which makes white clothing look whiter (this was traditionally a separate process). Magazine and television ads at the time proclaimed, "...washes clothes so clean, so white, you don't need bluing or bleach!" This was well known as a sponsor of I Love Lucy.

  7. What Is Oxygen Bleach? How to Use This Versatile Cleaner - AOL

    www.aol.com/oxygen-bleach-versatile-cleaner...

    When using oxygen bleach as a soaking agent, avoid using more than the job calls for; powdered laundry products can leave a chalky white residue on fabrics if they are not fully rinsed, and using ...

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