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The model name Custom 880 was derived from Dodge’s numerical sub-model naming structure that was also used on the Dart and sportier models of the Polara. However, the model designation was not physically present on the car. Only "Dodge" badges on the car's rear quarter panels and decklid were applied. A six-way power seat was optional. [7]
The Ram pickup (marketed as the Dodge Ram until 2010 when Ram Trucks was spun-off from Dodge) is a full-size pickup truck manufactured by Stellantis North America (formerly Chrysler Group LLC and FCA US LLC) and marketed from 2010 onwards under the Ram Trucks brand.
A hood ornament (or bonnet ornament or bonnet mascot in Commonwealth English), also called a motor mascot or car mascot, is a specially crafted model that symbolizes a car company, like a badge, located on the front center portion of the hood. It has been used as an adornment nearly since the inception of automobiles. [2]
The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands. Ram Trucks at Paris Motor Show 2018. Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. [6]
In each of these years the Custom Royal was the top trim level of the Dodge line, above the mid level Dodge Royal and the base level Dodge Coronet. [1] 2-Door Hardtop, 4-Door Hardtop and Convertible models were marketed under the name "Dodge Custom Royal Lancer". A La Femme option was available on 1955 and 1956 Dodge Custom Royal Lancer models. [2]
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
The Laramie Power Wagon receives only a chrome "Power Wagon" emblem on the tailgate. 2017-2018 saw a slightly more subtle graphics package that pays homage to the late 1970s Dodge Macho Power Wagon, with black lower 2-tone paint tying into a vertical black stripe on the bedsides with "Power Wagon" spelled out.
The 1955 Dodge car lineup, consisting of the entry-level Coronet, Royal, and ornate Custom Royal, was a major departure for the company. Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million loan from Prudential and new models designed by Virgil Exner .
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