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AdImpact broke down the total number of fast food advertising by specific advertiser, and it revealed some interesting patterns. In Q1 of 2022, the top ten fast food advertisers made up 1.8M airings, or 15% of the total number of fast food airings across 2022.
Two new studies find that exposure to food advertising can lead adults and children to eat more and gain weight. The researchers say it's more evidence for why we need policies that restrict...
Fast Food FACTS 2021 analyzes advertising spending, TV advertising exposure, and targeted advertising for fast food to children, teens, and Black and Hispanic youth.
Learn about fast food advertising from the marketing strategies and iconic ads from giants in the fast food industry. Small quick service restaurants are put in the position to completely change the way they function.
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the United States economy; spending over 4.6 billion dollars on advertising in 2012. [1]
Fast food marketing is a specific branch of food marketing that focuses on promoting quick-service restaurants and their menu items. It leverages food intelligence, the data-driven understanding of consumer preferences and buying habits, to craft targeted messages and campaigns.
Fast-food advertising is big business, with companies spending nearly 14 billion dollars annually to create enticing commercials that leave us craving burgers, fries, and shakes. However, the...
The fast-food industry spent $5 billion on advertising in 2019, and the advertisements disproportionately targeted Black and Latino youth, according to new research published today by the Rudd Center for Food Policy and Obesity at the University of Connecticut.
Advertising spending in all measured media by fast-food restaurants; The extent of children’s and teens’ exposure to TV advertising for fast food; TV advertising targeted to Black and Hispanic youth, including on Black-targeted and Spanish-language TV and disproportionate exposure by Black versus White youth; and
Fast Food FACTS 2021: Billions in Advertising, Continued High Exposure by Youth. June 2021. Fast-food consumption among youth remains a significant public health concern. The findings in this report demonstrate that fast-food advertising spending increased from 2012 to 2019; youth exposure to TV ads declined, but at a lower rate than reductions ...