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The price of a 30-second Super Bowl ad in 2024 is the same as in 2023: $7 million. To break it down for you, that amounts to an average cost of over $233,333 per second.
The average cost of a 30-second commercial during the Super Bowl increased from $37,500 at Super Bowl I to around $2.2 million at Super Bowl XXXIV in 2000. By Super Bowl XLIX in 2015, the cost had doubled to around $4.5 million, and by Super Bowl LVI in 2022, the cost had reached up to $7 million for a 30-second slot.
From 1967 to today, take a look at what advertisers pay for just a 30-second commercial during the big game.
With some commercials costing $7 million for 30 seconds, that breaks down to $233,000 per second of airtime. You read that right — the cost of an ad in the first Super Bowl couldn’t even buy ...
The annual Super Bowl football game is known as much for its commercial advertisements as for the game itself, and the average cost of a single 30-second TV spot during this game (seen by 112 million viewers) has reached US $7 million (as of February 2022).
Since then, major advertisers have used the game, paying as much as seven figures (averaging over US $5 million for one 30-second slot as of 2018), [1] [2] excluding production expenses) to showcase their work and generate buzz that many people tune into television's biggest event of the year just to watch the commercials, not the actual game ...
Skyrocketing Costs. The price of a 30-second ad took off from there, and it has cost more than $5 million for each commercial since Super Bowl LI on Feb. 5, 2017 ($5,399,873).
Cost of 30-second commercial: $2.5 ... A 30-second spot cost US $2.8 million with several advertisers getting discounts, ... TV announcers : Jim Nantz and ...
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