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Tappan is a brand of appliances, named after company founder W. J. Tappan. [1] [2] Tappan claimed several innovations: 1930s all-porcelain range available in various colors [2] 1955 the first compact (24") microwave oven [2] 1960s electric ignition for gas ranges [citation needed] 1965 single-unit conventional range and microwave oven [2]
In 1950, Tappan purchased the company in a $5 million transaction, but management remained in Los Angeles and the company continued to produce 500-600 ranges each day. [ 2 ] [ 3 ] The reputation for high quality that the company enjoyed is shown by the December 1951 purchase by Stanley Marcus of Neiman Marcus fame of an Aristocrat for his wife ...
[3] Crosley's company also introduced new consumer products and home appliances in the 1930s, including the "Shelvador," a refrigerator that had shelves in the doors, and other product innovations. The wealth that Crosley amassed from sales of these products provided the funds to diversify into other areas, including automobile manufacturing.
In major appliances, Maytag was among the top three companies in the North American market, offering a full line of washing machines, dryers, dishwashers, cooktops, refrigerators, and ranges under the Maytag, JennAir, Amana, and Magic Chef brands. Maytag also used to manufacture the top load laundry for Crosley until Maytag's merger with Whirlpool.
Manufactures kitchen appliances until sale in 1959 to Design and Manufacturing dishwasher division. Manufactures 500,000 Jeep bodies for Overland and Ford during WWII. 1959 AVCO sells to Sam Reginstrief, 1960 AVCO sells to HH Robertson and moves munitions to Richmond, Indiana, former Crosley Plant. Nashville, Tennessee (1959 - 1985) [34]
In 1902, the company had about 20 employees. The average price of its ranges was about $60 ($2,100 in 2023 dollars), which was about twice the selling price of the typical range of the time. Despite the high price, the ranges sold well as they were recognized as being a much better quality and easier to use than the typical range sold at the time.
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