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Elf on the Shelf today . In what is likely one of the most successful self-publishing stories of all time, more than 17.5 million Scout Elves have been adopted around the world since their debut.
The Elf on the Shelf is the name of a 2005 American picture book for children, written by Carol Aebersold and her daughter Chanda Bell, and its accompanying toy elf.The book was illustrated by Coë Steinwart and tells a Christmas-themed story, written in rhyme, that explains how Santa Claus knows who is naughty and nice.
The elf has since spawned other extensions to its franchise, including Elf Pets: A Saint Bernard Tradition, Elf Pets: A Reindeer Tradition, and a movie: An Elf's Story: The Elf on the Shelf.
The Elf on the Shelf balloon joined the Macy's Thanksgiving Day parade in 2012. "The Elf on the Shelf: A Christmas Musical" debuted in 2019, and in 2020, Bell's Lumistella Company announced a ...
The first rule of The Elf on the Shelf is that you can't touch the elf. The second rule of The Elf on the Shelf is that the elf will not speak or move while you are awake.
The Elf on the Shelf has 1.3M+ fans on Facebook, 680K+ Twitter followers, more than 325K Instagram followers, and yes — there is an app for that elf as well. While the elf gained fans, he also ...
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