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The assimilation effect, assimilation bias or biased assimilation is a bias in evaluative judgments towards the position of a context stimulus, while contrast effects describe a negative correlation between a judgment and contextual information.
A contrast effect is the enhancement or diminishment, relative to normal, of perception, cognition or related performance as a result of successive (immediately previous) or simultaneous exposure to a stimulus of lesser or greater value in the same dimension. (Here, normal perception, cognition or performance is that which would be obtained in ...
Moreover, Sherif explored contrast and assimilation in people's latitudes. Contrast latitude explains how individuals perceive perspectives and beliefs within the latitude of rejection than it actually should be considered and assimilation explains how individuals perceive perspectives and beliefs within their latitude of acceptance than it ...
Perceptual contrast is a useful tool for campaigns that draw attention to the discrepancy between perceived and actual norms. For instance, the campaign can highlight this contrast to dispel misconceptions if people think that "everyone smokes at parties," [12] but in reality, the majority of guests rarely smoke. SJT emphasizes the significance ...
[6] [7] Conversely, contrast effects occur when the target of comparison is excluded from the mental representation of the self or viewed as distinct from the self. [6] [7] Since academic self-concept tends to be negatively related with group achievement, it is assumed that the contrast process is stronger than the assimilation process. [8]
The Chubb illusion is similar to another visual illusion, the contrast effect.The contrast effect is an illusion in which the perceived brightness or luminance of an identical central visual target form on a larger uniform background varies to the test subject depending on the ratio of the central form's luminance to that of its background. [4]
Biernat is the author of the monograph Standards and Expectancies: Contrast and Assimilation in Judgments of Self and Others, [2] and co-editor of the 2008 volume Commemorating Brown: The Social Psychology of Racism and Discrimination. [3]
According to Girgus and Coren (1982) the Delboeuf illusion uses both assimilation and contrast as elements in its perception distortion. [3] Assimilation is the predominant factor in the disc in the smaller outer ring (the example on the right in the image above).