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In 1956, Seiko launched Japan's first automatic wristwatch, the Automatic. The retail price at the time was 13,500 yen, more than three times the price of men's wristwatches, which were generally in the 4,000 yen range.
Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
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