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One popular tech brand is Beats by Dre, which was co-founded in 2006 by rapper and producer Dr. Dre and Jimmy Iovine, who happens to also be the co-founder of Interscope Records.
Beats Electronics LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
Beats Music was a subscription-based music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithmic personalization with curated music suggestions. Development began in 2012 under the codename "Daisy."
In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [144] HP and Dr. Dre announced the deal on October 9, 2009, at a press event. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22.
Beats Pill is a line of portable Bluetooth speakers produced by Beats Electronics, presently a subsidiary of Apple Inc. The speakers are characterized primarily by their capsule -like form factor. Several Pill models have been released since the original launch in 2012, with the most recent version released in 2024.
Years before they sell their Beats headphone company to Apple Inc. for US $3 billion (the largest acquisition in Apple's history), Dr. Dre and Jimmy Iovine's music careers begin on opposite coasts with nothing but a little ambition, many frustrating setbacks, and a few good breaks — allowing each to show the world their talent for producing hits.
The device comes with a Beats Audio equalizer. While the One X typically includes a set of Beats by Dr. Dre headphones, the device only comes with a standard set of white headphones in the UK, Sweden, Germany, Singapore and Saudi Arabia. In Canada on Rogers and the United States on AT&T, the standard retail packaging does not include any headset.
In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine's audio company Beats Electronics—producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music—for US$3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine ...