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An image sometimes includes a familiar object to communicate scale. Such fiducial markers should be as culturally universal and standardized as possible: rulers, matches, batteries, pens/pencils, footballs (soccer balls), people and their body parts, vehicles, and famous structures such as the Eiffel Tower are good choices, but many others are possible.
Articles start with a lead section (WP:CREATELEAD) summarising the most important points of the topic.The lead section is the first part of the article; it comes above the first header, and may contain a lead image which is representative of the topic, and/or an infobox that provides a few key facts, often statistical, such as dates and measurements.
Content such as text, images, links, and effects are added into each of the presentation programs to deliver useful, consolidated information to a group. Visual elements add to the effectiveness of a presentation and help emphasize the key points being made through the use of type, color, images/videos, graphs, layout, and transitions.
Body text or body copy is the text forming the main content of a book, magazine, web page, or any other printed or digital work. This is as a contrast to both additional components such as headings, images, charts, footnotes etc. on each page, and also the pages of front matter that form the introduction to a book.
As with all images, but particularly the lead, the image used should be relevant and technically well-produced. It is also common for the lead image to be representative because it provides a visual association for the topic, and allow readers to quickly assess if they have arrived at the right page. Image captions are part of the article text.
Between paragraphs—as between sections—there should be only a single blank line. First lines are not indented. Bullet points should not be used in the lead of an article. They may be used in the body to break up a mass of text, particularly if the topic requires significant effort to comprehend.
The following examples serve to describe the range of situations for particular infobox images: No caption – Infoboxes normally display the page name as the title of the infobox. If nothing more than the page name needs to be said about the image, then the caption should be omitted as being redundant with the title of the infobox.
Intertitles were used extensively in the earliest motion pictures when sound was not available; they are still used occasionally in addition to the ubiquitous vanity cards and credits. It became popular to use transparent film for presentations (with opaque text and images) using overhead projectors in the 1940s, and slide projectors in the 1950s.