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Prodege, LLC (/ p r oʊ d eɪ ˈ ʒ eɪ /) is an American online marketing, consumer polling, and market research company based in El Segundo, California.The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, InboxDollars, CouponCause, Tada, Ysense, Upromise, and Pollfish.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts. [3] The company also had a European office in London, England. [4] The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch.
The company was acquired by the Dun & Bradstreet Company (D&B) in 1984. [9] In 1996, D&B divided AC Nielsen into two separate companies: Nielsen Media Research, which was responsible for TV ratings, and ACNielsen Corporation, which was responsible for consumer shopping trends and box-office data. [10]
Specifically, consumer insights is a field that focuses on analyzing market research and acting as a bridge between research and marketing departments within a company. [1] Consumer insight is the intersection between the interests of the consumer and the features of a brand. Its main purpose is to understand why the consumer cares for the ...
PCM office in Canada. PCM, Inc. was a direct marketing company that offered technology products and services. The company was based in El Segundo, California.The company merged with Insight Enterprises on August 26, 2019. [1]
On January 15, 2019, [10] Research Now SSI rebranded as Dynata, which is how the company is now known. In May 2024, Dynata filed for a prepackaged Chapter 11 bankruptcy reorganization in order to eliminate up to 40% of its total debt. The company is planning for its bankruptcy plan to be approved by early July 2024. [11]
Experian plc is a multinational data broker and consumer credit reporting company headquartered in Dublin, Ireland.Experian collects and aggregates information on over 1 billion people and businesses including 235 million individual U.S. consumers and more than 25 million U.S. businesses.