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Adidas introduced the tracksuit that combined the sweatpants with a track top in 1964, which helped popularize athletic fashion. [4] The rise of fitness culture , as well as the birth of hip hop in 1980s America, led to the popularization of sweatpants as both leisurewear and streetwear .
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
From 1993 to 1997, the band established its style by wearing mainly Adidas T-shirts and tracksuits, [5] which became a "trend" and unified their fan community. [6] The clothing brand was also willing to provide them with free merchandise. [6]
In 1986, Run DMC released the song My Adidas, with a music video featuring the group prominently wearing Adidas tracksuits, further associating tracksuits with hip-hop. [5] The trend of wearing athletic clothing continued into the early 1980s. Tracksuits were eventually replaced by shellsuits, which were made out of nylon, in the late 1980s.
Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's [a] Yeezy and German sportswear company Adidas.It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers.
[336] [337] [338] The fashion choices for VSCO girls and E-Girls can be described as relaxed and easygoing, and include black oversized T-shirts in imitation of Jenna Marbles, other oversize t-shirts, sweatshirts, or sweaters, Nike athletic shorts, leggings, bike shorts with overized tops or under shorter dresses, mom jeans [339] worn with a ...
The Adidas "Predator X" shoes introduced in late 2009 have the Power spine technology, the Predator element and a host of advancements from Adidas, all intended for better performance. Adidas developed a new upper material they call Taurus leather. The Adidas Predator X football boots are the first Predator to remove the tongue, which Adidas ...
NewJeans (Korean: 뉴진스; RR: Nyujinseu) is a South Korean girl group formed by ADOR, a sub-label of Hybe. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. Mainly produced by Min Hee-jin, they are known for their 'girl next door' image and musical stylings reminiscent of the 1990s and 2000s.
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