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A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
Brochures available in electronic format are called e-brochures. This format has the added benefit of unlimited distribution and cost savings compared to traditional paper brochures. [4] The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but ...
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
In double-sided printing, each leaf has two pages – front and back. In modern books, the physical sheets of paper are stacked and folded in half, producing two leaves and four pages for each sheet. For example, the outer sheet in a 16-page book will have one leaf with pages 1 (recto) and 2 (verso), and another leaf with pages 15 (recto) and ...
The left and right panel of a gate-folded sheet open like a double gate. In the printing industry, the term gate fold or gatefold means a document folding method that uses two parallel folds to create six panels; the left and right panels are half the width of the center panels and fold inward to meet in the middle without overlapping.
In a double truck, the text and images on the pages crosses over the fold. This can create some eye-catching visual effects. For example, newspaper often use a double truck to display large illustrations, graphics, maps or photo collages, often in full color. Often double trucks are saved for special reports or in-depth graphical elements.
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