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Mercury’s brand portfolio includes Mercury and Mariner, Mercury MerCruiser sterndrives and inboard engines, MotorGuide trolling motors, Mercury and Teignbridge propellers, Mercury inflatable boats, Mercury SmartCraft electronics, and Mercury and Quicksilver parts and oils.
A trolling motor is a self-contained marine propulsion unit that includes an electric motor, propeller and control system, and is affixed to an angler's boat, either at the bow or stern. A gasoline-powered outboard used in trolling , if it is not the vessel's primary source of propulsion, may also be referred to as a trolling motor.
Ugly Stik is primarily known for its fishing rods. Shakespeare, originally called William Shakespeare Jr. Company, was founded by William Shakespeare Jr . in 1897 in Kalamazoo, Michigan . The William Shakespeare Jr. Company changed its name to Shakespeare in 1915, then moved its base of operations to Columbia, South Carolina in 1970.
This motor had problems due to the transition phase of operation being exactly at the same trolling speed of many fishermen and had problems early on, and the smoking and knocking of these engines, along with many pistons and rods exploding out the sides of the engine block, created an aura of doom to potential new customers.
Trolling is a method of fishing where one or more fishing lines, baited with lures or bait fish, are drawn through the water at a consistent, low speed. This may be behind a moving boat, or by slowly winding the line in when fishing from a static position, or even sweeping the line from side-to-side, e.g. when fishing from a jetty .
Evinrude Outboard Motors was a North American company that built a major brand of two-stroke outboard motors for boats. Founded by Ole Evinrude in Milwaukee , Wisconsin in 1907, it was formerly owned by the publicly traded Outboard Marine Corporation (OMC) since 1935 but OMC filed for bankruptcy in 2000.
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