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  2. Self-cultivation - Wikipedia

    en.wikipedia.org/wiki/Self-cultivation

    Self-cultivation is the cultivation, integration, and coordination of mind and body. Although self-cultivation may be practiced and implemented as a form of cognitive therapy in psychotherapy, it goes beyond healing and self-help to also encompass self-development, self-improvement and self realisation.

  3. Self-brand - Wikipedia

    en.wikipedia.org/wiki/Self-brand

    Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self ...

  4. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    The purpose of this strategy is to change the approach to customers and improve the experience for the consumer by making the supplier more aware of their buying habits and frequencies. The D4 Company Analysis is an audit tool that considers the four aspects of strategy, people, technology and processes in the design of a CRM strategy.

  5. Customer development - Wikipedia

    en.wikipedia.org/wiki/Customer_Development

    The customer development process assumes that most of the initial assumptions of the business model will be wrong. [20] [24] Pivoting involves recognizing that the original business model is not working, then deciding what changes to make and taking action on those changes. This process is easier to visualize when the business model is drawn out.

  6. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    When a consumer purchases a product on a regular basis e.g. newspaper, magazines. Dissatisfaction When a consumer is not satisfied with the current product or service. New Needs or Wants Lifestyle changes may trigger the identification of new needs e.g. the arrival of a baby may prompt the purchase of a cot, stroller, and car-seat for the baby.

  7. Product design - Wikipedia

    en.wikipedia.org/wiki/Product_design

    Product design is the process of creating new products for businesses to sell to their customers. [1] It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products. [2] Thus, it is a major aspect of new product development. Product Design Process:

  8. Consumer socialization - Wikipedia

    en.wikipedia.org/wiki/Consumer_socialization

    Consumer socialization (alternatively spelled socialisation) is the process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace. [1] It has been argued, however, that consumer socialization occurs in the adult years as well.

  9. Consumer identity - Wikipedia

    en.wikipedia.org/wiki/Consumer_identity

    Product design, for instance, can elicit infatuation in object–consumer relations. [4] Consumers may become attached and develop relationships to specific material objects, independently of these objects' brands. [5] A variety of commodities serves as an increasingly sophisticated identity toolkit for the celebration of one's identity.

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