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2. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...

3. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

4. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   Content Audit: Review your existing content for relevance, quality, and overall performance. Identify any gaps in content and opportunities for new content that would entice new visitors. Step 5 ...

5. Conversion funnel - Wikipedia

   en.wikipedia.org/wiki/Conversion_funnel

   In e-commerce, the conversion funnel is the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website, and finally making a purchase. The consumer is seen as being "converted" from a visitor to the site to a buyer.

6. Purchase funnel - Wikipedia

   en.wikipedia.org/wiki/Purchase_funnel

   Similar to a purchase funnel, "conversion funnel" is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale. The main elements of an online purchase/sales funnel are:

7. 10 UX Trends That Make Users Want to Stay on Your Site - AOL

   www.aol.com/10-ux-trends-users-want-125700798.html

   The e-commerce wing of IKEA, for example, has recently launched its 3D AR app called IKEA Place. This app allows users to place IKEA furniture in their homes, judge how it looks with the rest of ...