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The company registered its "Duracell" trademark in 1964 and began rebranding under the new name with the intent of marketing directly to consumers instead of industrial and military customers. [1] In 1978, the company was purchased by Dart Industries and renamed Duracell after its alkaline battery brand. In 1985, the European metal alloys parts ...
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Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables; it is a wholly owned subsidiary of Berkshire Hathaway since 2016. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory , and the formation of the P. R. Mallory Company .
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As a result, the company lost significant market share to Duracell. [18] Union Carbide Kenya Limited., based in Kenya, was established in 1967 to manufacturer and market Eveready batteries in Africa. It was renamed to Eveready Batteries Kenya Limited in 1986 and to Eveready East Africa Limited in 2004. [19]
Philip Rogers Mallory (November 11, 1885 - November 16, 1975) was an American businessman and the founder of the company that is now known as Duracell International. Rather than making a career in his family's shipping business, he founded his own manufacturing company, the P. R. Mallory Company. Starting as a manufacturer of tungsten filament ...
Powermat Technologies Ltd. is a developer of wireless power solutions [buzzword].The company licenses intellectual property (IP), selling charging spots to public venues along with the software to support their maintenance, management, and consumer interaction.