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The Chicago Bears of the National Football League (NFL) sport a bear head logo, which the team has used as their primary since 2023. Since the team's inception in 1920 , the Bears' uniforms have received very little changes, with minor changes and various patches added.
On Wednesday, the Bears confirmed that the organization's primary logo has been changed to the mascot head. "The Bear head has been a co-primary mark for many years," the Bears said in a...
On Wednesday, the Bears gave a sign about a potentially massive shift. They changed their primary logo designation from the famous orange C to a vintage ferocious orange bear head.
The Bears have made a logo change, although not one that will be readily apparent when watching games. On the Bears’ website, they now say the bear head logo, and not the capital C, is the team’s main logo. “ The bear head is the primary visual identifier of the Chicago Bears,” the team says.
The Chicago Bears logo swap is the only change to a primary logo by an NFL club for the 2023 season.
Bears is the logotype of the Chicago Bears and is designed to compliment the primary mark and secondary mark. CMYK, RGB, Pantone, one-color, and grayscale variations are available. Bears should be surrounded by a field of clearspace to isolate it from competing graphic elements and ensure its visibility and impact.
On Aug. 19 the Bears confirmed in a statement that the organization did, in fact, swap its primary and secondary logos. The team made it clear, however, that the change was strictly semantic.
The Bears this offseason quietly "made their bear-head logo their primary one," according to Patrick Finley of the CHICAGO SUN-TIMES. The logo swap "won’t change what the Bears wear on the field." The wishbone “C,” which has been the logo the team has worn on its helmets since 1962, will "remain in the same place it always has been."
Quietly this offseason, the Bears made their bear-head logo their primary one. Loudly this week, Bears fans questioned what it all means. Conspiracy theorists found the change on the team’s brand-guidelines website.
Per a Bears spokesperson: “The Bear head has been a co-primary mark for years. It is unique to the Chicago Bears brand. The minor change simply provides clarity for retail, media, and other...