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Comfort, support, sex appeal, durability—we all ask a lot of our bras, but when you have big boobs (i.e. a cup size DD or larger) those asks become even greater. ... Wacoal Awareness Underwire ...
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Wacoal (Japanese: ワコール) is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe , and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and Goddess.
Wacoal launched a bra in 1999 known as the Awareness Bra, which features a pink ribbon on each band to remind women to be conscious of their breast health. [11] In 2001, the Fit for the Cure campaign was launched to raise funds for breast cancer awareness and research.
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [ 18 ] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name , led to record profits.
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