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On April 21, 2023, Anheuser-Busch issued a statement that Heinerscheid, who had taken a leave of absence since the controversy began, would be removed from her position as vice president and replaced with their Vice President of Global Marketing, Todd Allen, known for leading the push to allow alcohol to be sold at the 2022 FIFA World Cup in Qatar.
Anheuser-Busch came under fire recently for launching an ad campaign and a custom Bud Light can design featuring transgender individual Dylan Mulvaney, an influencer who is celebrating one year ...
Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer. [ 1 ] [ 2 ] The campaign was launched in August 2017 with the ad entitled "Banquet" and set in medieval times.
Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ending August 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
Anheuser-Busch responded to MillerCoors' lawsuit about the controversial Bud Light ad that started airing during the Super Bowl. AB InBev alleges that a MillerCoors executive thanked the brewer ...
Anheuser-Busch sponsored many dogs from the kennel in Illinois where Evie was born. [5] The Spuds McKenzie ad campaign was not without its share of controversy. Shortly after Spuds' rise to fame, it was learned that the dog, portrayed as male in the ads, was actually female. [5]
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Anheuser-Busch InBev is getting ready to pour cold beer on a brewing controversy. After getting tangled in the nation’s culture wars with a Bud Light social-media promotion that included ...