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On April 21, 2023, Anheuser-Busch issued a statement that Heinerscheid, who had taken a leave of absence since the controversy began, would be removed from her position as vice president and replaced with their Vice President of Global Marketing, Todd Allen, known for leading the push to allow alcohol to be sold at the 2022 FIFA World Cup in Qatar.
Anheuser-Busch came under fire recently for launching an ad campaign and a custom Bud Light can design featuring transgender individual Dylan Mulvaney, an influencer who is celebrating one year ...
Anheuser-Busch responded to MillerCoors' lawsuit about the controversial Bud Light ad that started airing during the Super Bowl. AB InBev alleges that a MillerCoors executive thanked the brewer ...
Some conservatives have boycotted the beer since the ad appeared
Anheuser-Busch InBev is getting ready to pour cold beer on a brewing controversy. After getting tangled in the nation’s culture wars with a Bud Light social-media promotion that included ...
On June 18, 2019, Anheuser-Busch InBev resurrected a new version of the ad campaign for the social media age called Internet Heroes of Genius, which will run on streaming audio platforms. [ 19 ] [ 20 ] The new series was created by Red Interactive, a division of Endeavor Global Marketing , and the brewer’s in-house agency, Draftline, and ...
Spuds MacKenzie in an ad. Spuds MacKenzie ("The Original Party Animal" [1]) is a fictional bull terrier dog character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign was the idea of a 23-year-old art director, Jon Moore.
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.