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In 1937, Vlasic was approached to distribute a home-style pickle, later marketing their fresh-packed pickle in glass jars. [3] Its first plant was built in Imlay City, Michigan. The business rapidly expanded in the post-war years, corresponding with growth in per capita pickle consumption. [4]
To keep up with demand, in 1957 Joseph Vlasic bought an existing pickle plant on Blacks Corners Road in Imlay City, Michigan, and two years later the Vlasic pickle empire was born when he founded Vlasic Foods. Still a vital part of the Imlay City community, Vlasic maintains a presence in the state as well.
Vlasic, who built a major food brand, died at home May 8, 2022. Dedication to family, faith and business were hallmarks of Robert J. Vlasic's life. Vlasic, who built a major food brand, died at ...
The company was founded in 1998 as "Vlasic Foods International", acquiring the Swanson TV dinners, Open Pit, and Vlasic Pickles brands from the Campbell Soup Company. Between 2001 and 2007 the spinoff of former Campbell Soup Company branded food lines was owned by the Metropoulos Group which named it Pinnacle Foods.
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Robert Joseph Vlasic (March 9, 1926 – May 8, 2022) was an American business executive. He helped build Vlasic Pickles into one of the most popular pickle brands in the United States, controlling about a quarter of the market as of 1978. [1] [2]
Vlasic Pickles, a company specializing in pickled products Topics referred to by the same term This disambiguation page lists articles associated with the title Vlašić .