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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
Although he’s held his position for the last decade, Hoke has actually been with Nike for about 30 years, and through seven Olympic games. To that end, Nike introduced innovation-led products ...
A pair of Nike Air Jordan 1 sneakers. Sneakers or trainers , also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear. They were popularized by companies such as Converse, Nike and Spalding in the mid 20th century. Like other ...
As the brand celebrates its 50th anniversary, a look at how Nike cemented its legacy on and off the court and field, with TV and film key to generations of fans. How Celebrities and Athletes Have ...
Nike is an interesting example of a premium brand that appeals to many demographics. In general that's a benefit, because fans are willing to pay for its products even if they're not affluent. But ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
When Woods signed a five-year endorsement contract with Nike in 2000 worth an estimated $85 million – an unprecedented sum in sporting history at the time – his status as golf’s dominant ...