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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
A single image of one of Nike’s American track & field uniforms, modeled on mannequins, set off a wave of online criticism that the company and its athletes are now working to contain.
Nike revealed the Team USA track and field kits for the 2024 Olympics on Thursday. They weren't well received.. One picture of the women's kit in particular fomented a fierce backlash from female ...
Nike shared a sneak peek of its track and field uniforms for the 2024 Paris Olympics and women athletes were less than impressed by one of the designs.
On October 10, 2019, Nike announced that they would be closing down the Nike Oregon project. The CEO of Nike, Mark Parker, reported that the situation surrounding the actions of Alberto Salazar were distracting for the athletes and compromising their ability to focus on their training and competition needs. The current runners involved in the ...
Nike wins Advertiser of the Year at the Cannes Advertising Festival. Nike enters the ice hockey market after acquiring Canstar, the parent company of hockey equipment manufacturer Bauer Hockey. Nike had only made hockey jerseys, specifically those of the Edmonton Oilers at the height of Wayne Gretzky-mania, but now began to make all equipment.
Nike released a new advertisement featuring an all-female cast of athletes for the "Just Do It" campaign, and it's as brilliant as one would imagine.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...