Search results
Results from the WOW.Com Content Network
Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. [1]
Troldahl finds that media exposure is a first step to introduce discussion, at which point opinion leaders initiate the second-step flow. [21] According to Hilbert today's digital media landscape simultaneously facilitate one-step, two-step and more complex multi-step flow models of communication. [11]
After interviewing more than 75 media leaders, Leonard Downie Jr., former Washington Post executive editor, and Andrew Heyward, former CBS News president, detailed how media leaders view ...
The nature of leadership seemed more important than ever as the world focused last week on war and peace, along with challenges to the way we live, work and vote: impeachment, strikes, the arms ...
In a series of interviews with more than 75 media leaders by Leonard Downie Jr., former Washington Post executive editor, and Andrew Heyward, former CBS News president, reaffirmed this new vision ...
The multi-step flow theory also states opinion leaders are affected more by “elite media” than run-of-the-mill, mass media. This is evident by political opinion leaders receiving their information from unconventional sources such as The Huffington Post, instead of Fox News or MSNBC. According to the multi-step flow theory, opinion leaders ...
Reports of legacy media's death are exaggereated, but that's not to say changes aren't needed. ... "And that’s the way it was" − No Cronkites Today. An opinion research firm surveyed people in ...
In 2006, a survey of global opinion leaders found that Microsoft was the world's most trusted company, an accomplishment which The Wall Street Journal partially attributed to Penn's advice. [28] His other corporate clients have included Ford Motor Company, Merck & Co., Verizon, BP, and McDonald's. [29]