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The Swiss style was used as the main tool in shaping the principles of corporate identity in various areas. Also, the Swiss style contributed to the development and spread of minimalism as a mass artistic doctrine. [39] It is believed that it was the Swiss style that formed the basis of the modern computer design system, in particular Flat Design.
Sometimes, the term is considered as a synonym for the concept of "Swiss style" – a phenomenon that became widespread in international typography and Swiss design in the 1950s and 1960s. [7] However, the International Typographic Style and the Swiss Style are different phenomena. [8]
This design appears to use Helvetica or a close imitation. The first version of the typeface (which later became known as Helvetica) was created in 1957 by Swiss type designer Max Miedinger. His goal was to design a new sans serif font that could compete in the Swiss market as a neutral font that should not be given any additional meaning.
New Swiss road signs near Lugano use the typeface ASTRA-Frutiger.. Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger.It is the text version of Frutiger's earlier typeface Roissy, commissioned in 1970/71 [6] by the newly built Charles de Gaulle Airport at Roissy, France, which needed a new directional sign system, which itself was based on Concorde, a font Frutiger ...
Pages in category "Swiss typographers and type designers" The following 11 pages are in this category, out of 11 total. This list may not reflect recent changes. A.
Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer, [1] best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
These stylistic choices proved to be a great influence on Weingart, who was one of the first designers to abandon these strict principles that controlled Swiss design for decades. [4] As he later wrote, “When I began teaching in 1968, classical, so-called 'Swiss typography' (dating from the 1950s), was still commonly practiced by designers ...
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.
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