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2. Swiss Style (design) - Wikipedia

   en.wikipedia.org/wiki/Swiss_Style_(design)

   The Swiss style was used as the main tool in shaping the principles of corporate identity in various areas. Also, the Swiss style contributed to the development and spread of minimalism as a mass artistic doctrine. [39] It is believed that it was the Swiss style that formed the basis of the modern computer design system, in particular Flat Design.

3. Helvetica - Wikipedia

   en.wikipedia.org/wiki/Helvetica

   An early Helvetica specimen in the asymmetric Swiss modernist style, showing tight spacing in the poster style of the period. An early essay on Helvetica's public image as a font used by business and government was written in 1976 by Leslie Savan, a writer on advertising at the Village Voice. [48]

4. Max Miedinger - Wikipedia

   en.wikipedia.org/wiki/Max_Miedinger

   Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer, [1] best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.

5. Frutiger (typeface) - Wikipedia

   en.wikipedia.org/wiki/Frutiger_(typeface)

   New Swiss road signs near Lugano use the typeface ASTRA-Frutiger.. Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger.It is the text version of Frutiger's earlier typeface Roissy, commissioned in 1970/71 [6] by the newly built Charles de Gaulle Airport at Roissy, France, which needed a new directional sign system, which itself was based on Concorde, a font Frutiger ...

6. International Typographic Style - Wikipedia

   en.wikipedia.org/.../International_Typographic_Style

   A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...

7. Josef Müller-Brockmann - Wikipedia

   en.wikipedia.org/wiki/Josef_Müller-Brockmann

   Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.

8. Syntax (typeface) - Wikipedia

   en.wikipedia.org/wiki/Syntax_(typeface)

   The family was expanded to 6 weights with italics on all weights. All fonts include old style figures and proportional lining figures, while 3 lightest weights also include small caps glyphs. Regular and bold weight fonts also include Cyrillic characters. Characters such as @, C, R, fi, fl, were redesigned. The font family was released in 2000.

9. Emil Ruder - Wikipedia

   en.wikipedia.org/wiki/Emil_Ruder

   This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure. The grid came to imply the style and methods of Swiss Graphic Design. Ruder demonstrated a grid of nine squares as the basis for different sizes of image.