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A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [2][3] On April 1, 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
ABInBev's stock has stumbled amid the declining sales reports and Modelo surpassing Bud Light as the top-selling beer in America. Shares are down roughly 13% since the beginning of April when the ...
Bud Light continues to hemorrhage ... Heineken’s stock dropped over 6% on Wednesday after the brewer forecasted a modest single-digit profit growth. Heineken raised prices by over 10% in the ...
Shares of Bud Light parent company Anheuser-Busch InBev (BUD) are down 7.6% since the company reported earnings May 4 as the Dylan Mulvaney controversy continues to weigh on the beer giant's sales ...
In North America, the company found organic revenue—a proxy for operating performance—slid by $1.4 billion owing to less Bud Light beer sold. To be sure, this geography includes Canada in ...
The largest decline came from North America, where volume dropped 9.9%, largely due to sales of Bud Light. Sales to retailers and wholesalers were down 13.7% and 10.7%, respectively, in the US.
Bud Light sales tanked 26.5% for the week ending Aug. 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.