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The art of printing goes back to around A. D. 175, where it was employed by the Chinese, who cut impressions into blocks of wood, applied ink, laid paper over the block and pressed the two together, leaving an impression on the paper. This crude method of printing took root in other parts of the world, but didn't change much until the 1100s.
Cheap to produce, contemporary flyers are frequently produced in 300 g/m 2 glossy card, whereas a leaflet might be produced on a 130 g/m 2 –170 g/m 2 weight paper and can be a very effective form of direct marketing.
An octave was a paper folded three times. A pamphlet was usually 1-12 sheets of paper folded in quarto, or 8-96 pages. It was sold for one or two pennies apiece. [2] The printing of a pamphlet involved many people: the author, the printer, suppliers, print-makers, compositor, correctors, pressmen, binders, and distributors.
The Routledge's Railway Library series of paperbacks remained in print until 1898, and offered the traveling public 1,277 unique titles. [ 7 ] The Continental market also supported examples of cheap paper-bound books: Bernhard Tauchnitz started the Collection of British and American Authors in 1841. [ 8 ]
Instead of printing four pages on the front and back of a large sheet of paper, they printed only pages 1 and 4. Pages 2 and 4 arrived already printed, and filled with advertising, essays and stories. The paper was very cheap to buy, and made the newspaper much more attractive to women. [66] [67]
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