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The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
Industries under particular focus for CAP in terms of rules and guidelines for advertising include alcohol [5] and gambling. [2] Though some of the advertising rules are legally enforceable, the majority are self-regulatory and based on the commitment of involved stakeholders following best practice. [2]
Print/export Download as PDF ... Advertising Standards Authority (United Kingdom) B. ... Broadcast Committee of Advertising Practice; C. Cancer Act 1939; CAP Code;
Print/export Download as PDF; Printable version; ... Advertising Standards Authority may refer to: Advertising Standards Bureau (Australia) ...
They derive their authority from members' commitments to abide by the standards applied by the regulator, for instance as the UK's Advertising Standards Authority says "The self-regulation system works because it is powered and driven by a sense of corporate social responsibility amongst the advertising industry." [2]
Print/export Download as PDF; ... Advertising Standards Authority (South Africa) ... Committee of Advertising Practice
In December 2009, the UK Advertising Standards Authority (ASA) ordered Dore to take down advertisements he had posted via Google Ads that claimed the program offered help for dyslexia, Asperger syndrome, and ADHD developmental coordination disorder. Dore attempted to defend the ads by citing two studies supporting its claims, but the ASA ruled ...