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The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
Industries under particular focus for CAP in terms of rules and guidelines for advertising include alcohol [5] and gambling. [2] Though some of the advertising rules are legally enforceable, the majority are self-regulatory and based on the commitment of involved stakeholders following best practice. [2]
Advertising Regulatory Board Predecessor Advertising Standards Authority of South Africa Formation November 2018 ; 6 years ago (2018-11) Registration no. NPC 2018/5288775/08 Legal status Non-profit organisation Purpose Advertising regulator Headquarters Albury Office Park, 1 Magalieszicht Road, Dunkeld West Location Johannesburg, South Africa Coordinates 26°07′34″S 28°01′54″E ...
The Advertising Standards Authority (ASA) said the ads, and particularly the references to death, could cause a significant emotional impact with a wider audience.
They derive their authority from members' commitments to abide by the standards applied by the regulator, for instance as the UK's Advertising Standards Authority says "The self-regulation system works because it is powered and driven by a sense of corporate social responsibility amongst the advertising industry." [2]
Advertising Standards Authority may refer to: Advertising Standards Bureau (Australia) Advertising Standards Authority for Ireland; Advertising Standards Authority (New Zealand) Advertising Standards Authority (South Africa) Advertising Standards Authority (United Kingdom) Advertising Standards Canada; Advertising Standards Council of India
The Advertising Standards Authority in the UK has laid down some rules which suggest that all marketing communication should be socially responsible. Therefore any content which is irresponsible or incites such behaviour from the audience can be brought to the concern of the Authority.