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Ratios of these metrics - e.g. Plays per Viewer, Play Duration per Play, Play Duration per Viewer; Along with other obvious dimensions (like Country, Browser, Device etc.), a particularly interesting dimension is Stream Position (or Video Portion). Measured as a percentage of video length, for a particular video, Plays by Stream Position ...
In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.
Academic articles that provide critical reviews of performance measurement in specific domains are also common—e.g. Ittner's observations on non-financial reporting by commercial organisations,; [10] Boris et al.'s observations about use of performance measurement in non-profit organisations, [11] or Bühler et al.'s (2016) analysis of how external turbulence could be reflected in ...
Performance indicators differ from business drivers and aims (or goals). A school might consider the failure rate of its students as a key performance indicator which might help the school understand its position in the educational community, whereas a business might consider the percentage of income from returning customers as a potential KPI.
vidIQ is an online education website that offers video tutorials and analytics on YouTube channel growth. The website also has a Google Chrome extension, which allows users to analyze YouTube analytics data. [1] [2] [3] vidIQ has often been compared with the Google Chrome extension TubeBuddy, which has similar features to vidIQ. [4]
Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.